DESIGN THINKING MATTERS
Hi, I’m Kathie Luedeke, Brand Architect and Founder of WowHaus. Welcome to my experience design studio.
Our Mindset. Our Method. Our Manifesto.
EXPERTISE
What drives me is solving real human problems, not just with insight, but with impact. Whether reshaping perception, clarifying purpose, or reimagining how people engage with a brand, I build strategies that connect us to what matters most: Our sensibilities. Our stories. Our shared momentum.
PLANNING
Every brand journey needs a plan but the smartest ones don’t start with maps, they start with people. Too often, businesses race toward outcomes without first aligning around meaning. I bring the audience in early and often, not just as recipients, but as co-creators of the journey. Because strategy without empathy is just direction. Strategy with empathy? That’s momentum.
STORYTELLING
Storytelling is how we turn intent into experience and brand into belief. I craft narratives that invite people in through both head and heart. Not just explaining what a brand does, but showing them who they could become by joining it. When people see themselves in the story, they don’t just listen they lean in. Empathy is the engine. Narrative is the momentum. And connection is the outcome.
ENGAGEMENT
In a world where attention is fragmented and trust is earned one moment at a time, linear funnels no longer hold. Engagement isn’t a sequence, it’s a system of shared energy. People motivate people. When they feel seen, supported, and part of something bigger, they engage with more depth, and more heart. The brands that thrive today are the ones that create community-powered momentum, not just content calendars.