Design thinking matters.
I’m Kathie Luedeke — Brand Architect and founder of WowHaus Studios.
This is a communications experience design practice rooted in belief, structure, and motion —built to help organizations move with clarity when complexity sets in.
Human-centered, with intention.
My work is grounded in human-centered design thinking, emotional intelligence, and creative precision.
- I listen deeply.
- I name what’s unspoken.
- I design systems that hold — even under pressure.
AI plays a supporting role in my process — enhancing research, pattern recognition, and exploration. But instinct, judgment, and emotional clarity always lead. Technology accelerates the work. Human insight defines it.
How the work shows up.
This practice isn’t built around services. It’s shaped around moments that matter. The work often shows up when organizations need to:
- clarify purpose before scale
- align leadership, culture, and narrative
- rebuild belief during change
- design engagement that lasts beyond a launch
The form varies. The thinking does not.